Building a Culture of Trust

September 16, 2020

Comments

Building a culture of trust is imperative if we want our teams to reach their fullest potential. Excellence doesn’t happen by accident. Any sustainable success we achieve is directly related to the processes we conceive. Good processes are what drive good results, so we need to help athletes learn to TRUST the process.

To build extraordinary teams, our team members must learn to TRUST in extraordinary ways. To establish a culture of trust, it’s helpful to think about how trust needs to work for an athlete in 3 directions: upward, inward and outward.

Upward

First, athletes must trust US as their coaches (upward). As those in authority over our teams, we should regularly look in the mirror and ask ourselves questions like, “Do MY attitudes and actions breed trust or do they undermine it?” As leaders, it’s essential that our words and actions line up. As athletes learn to trust us, they will become much more likely to trust the PROCESSES that we lay out for their development as individuals and as teams.

Inward

If our processes are right, and athletes buy into them because of their trust in us, their confidence will be on the rise. With hard work, repetition, and patience, our athletes will begin to trust in their OWN ABILITIES at a new level as well. In other words, their trust will not only be UPWARD toward you as a coach, but INWARD toward themselves. This is an essential character quality that will empower them to not only face adversity in pressurized sport situations, but in the pressurized situations of life. If we can establish this type of confidence in our athletes, we set them up for success on and off the field.

Outward

Athletes need to trust UPWARD in you as the coach. They also need to trust INWARD in their own developed skill-set. Finally, they need to trust OUTWARD toward their teammates. When you have a team full of individuals who trust that everyone else on the team will do THEIR job, great things begin to happen. And when it works in all 3 directions, UPWARD, INWARD, and OUTWARD, our culture begins to permeate with trust.

Where To Start

Remember, it starts with US. First and foremost, we need to demonstrate ourselves as being worthy to be trusted. One of the best ways to GAIN trust is to GIVE trust. When we show our athletes that we trust them, that trust will begin to be reciprocated. Here’s a short clip from a 3D Coaching Workshop where I was sharing along these lines:

If we’re intentional about giving more trust to our athletes, it should cause us to think carefully about the role of rules on our teams. Team rules are important, but we must always be willing to (re)evaluate our team rules in the light of relationships. Besides protecting people from various forms of harm, I believe rules should mostly exist to protect relationships. If we want to build a culture of trust, we need relationships to flourish in every direction. If this is our desire, as Joe Ehrmann has convincingly demonstrated, we really only need to enact 2 primary team rules:

  1. Coaches love your athletes
  2. Athletes love each other

If these rules define the boundaries for our programs, relationships will thrive, trust will skyrocket, and we will be well on our way to creating great team cohesion.

*Check out Season of Life by Jeffrey Marx to read a powerful story about how lives are impacted when coaches create a culture on the foundation of these 2 rules

If you have never taken the 3D journey, you can sample the 3D Coaching training for free at www.becomea3dcoach.com.

Related Posts

Do You Know What Your Student-Athletes Need from You Now?

Do You Know What Your Student-Athletes Need from You Now?

I spoke to a couple of NCAA Division One coaches by phone last week. Both were holding up OK but were inquiring about how to manage their current reality as both student-athletes and coaches are separated, routines are upset, and so many are anxious. Recruiting looks...

Back to the Dinner Table

Back to the Dinner Table

The dinner table was once upon a time the unquestioned gathering place for families. As a kid it was an unwelcomed, yet required, interruption to the most important part of my day—play time. Hearing your name cascade across the neighborhood airwaves, followed by “time...

0 Comments

0 Comments

Submit a Comment

Your email address will not be published.

News & Updates

Join Our Newsletter

Sizing Chart

How to Determine Your Jacket Size

Chest Measurements

To arrive at the correct chest measurement, measure around the chest, under the arms, and over the shoulder blades.  Do not pull the tape tight, but let it lie comfortably on the chest.

Sleeve Length

To arrive at the correct sleeve length, measure from the center of the back of the neck, over the end of the extended arm (bent at a 90 degree angle) to the wrist bone.